What’s Actually In It?

We read the ingredient lists, safety data sheets and third-party classifications behind everyday household products — then explain what they actually say.

No verdicts. No scare tactics. No lab coats.

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Four ways into the same question. Pick the one that matches what you’re trying to find out.

Non-Toxic Product Guides

Category by category — what to look for on the label, which ingredients get flagged by third-party databases, and which products leave them out. Deodorant, cookware, laundry detergent, water filters and more.

Brand Audits

What a named brand actually discloses, and what it keeps proprietary. We report the published standard and the gaps in it — we do not tell you a company is dangerous.

Free From

One chemical at a time. What PFAS, phthalates, parabens and VOCs actually are, where they turn up, what the regulators say, and which product categories avoid them.

Comparisons

Head to head on the things that matter — disclosed ingredients, materials, certifications and price. Brita vs Pur, Caraway vs Our Place, Coway vs Levoit.

How We Work

We read what’s published

Manufacturer ingredient disclosures, safety data sheets and restricted-substance lists — the documents brands put in public and then hope nobody checks.

We cite third parties

EWG hazard ratings, EPA Safer Choice listings, CPSC recall notices and FDA guidance. Every figure links back to whoever produced it, so you can check it yourself.

We don’t run our own tests

No laboratory, no instruments, no claims of hands-on measurement. Our work is reading, cross-referencing and explaining. Full methodology.

Latest Audits

A note on what “non-toxic” means here

“Non-toxic” is not a regulated term. No agency defines it, certifies it or audits its use on a label. So we don’t use it as a verdict — we use it as the question. What we can assess is disclosure: what a brand publishes, what it withholds, and what independent bodies say about the ingredients it names.

Some links on this site are affiliate links, and we may earn a commission if you buy through one. That never changes which products appear or how they’re assessed. Full disclosure.